Just came back from the new , amazing store of Wrangler in Glyfada…After I watched their new campaign We are Animals , which won the Grand Prix for Print at Cannes International Advertising Festival , I immediately scheduled to pay a visit to their place…As it was expected , I found my pals for this summer there :shorts for the nights I fancy listening ONLY Beach Boys , jeans for long walks on the beach and of course plaid shirts for summer romance!
P.S. Visit their official site http://www.wrangler-europe.com/ -definitely worths your click + Fred & Farid explain their source of inspiration:
“In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. We Are Animals is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.”
